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Colour palette with different shades of blues and greys

SERVICES

Branding & Logo Design –

Manchester-Based Freelance Designer

Professional, custom logos for small businesses and startups.

I offer strategic branding and custom logo design services for startups, small businesses, and creatives in Manchester and beyond. From foundational visual identity systems to supporting print materials, my goal is to create brands that are instantly recognisable, adaptable, and designed with clarity and care.

What’s Included in My Branding Services?

1. Logo Design

Professional, custom logos for small businesses and startups.

A logo is often your first impression — so it needs to be clear, distinctive, and versatile. I work with businesses to create logos that align with their values and visual goals. Whether you need a minimalist wordmark or a full icon-based system, every logo is tailored and built to scale across print and digital use.

Made by Dale logo
  • Logo concepts and refinements

  • Black & white and full-colour versions

  • Horizontal, stacked & favicon formats

  • Web and print-ready file exports (.AI, .SVG, .PNG, .PDF)

2. Brand Guidelines

Keep your brand consistent, professional, and easy to manage.

Strong branding isn’t just about the logo — it’s about how everything works together. I create easy-to-use brand guideline documents that help you (or your team) stay on track visually. These guides ensure your colours, typography, and logo are always used correctly and consistently across every platform.

  • Logo spacing, scaling & placement rules

  • Approved colour palette (HEX, CMYK, RGB)

  • Font hierarchy & usage rules

  • Brand voice/visual style tips (optional)

icon design circle made by dale
icon design square made by dale

3. Colour Palette & Typography

Give your brand personality through colour and type.

Fonts and colours say a lot — and I make sure they say the right thing. Using your industry, goals, and audience as a guide, I build colour systems and type pairings that give your brand a visual tone. I also test everything for contrast, clarity, and accessibility to ensure real-world usability.

  • Primary + secondary colour palette

  • Font pairings for headings, body, buttons

  • Web-safe and licensed font recommendations

  • Colour contrast and accessibility checked

4. Business Identity Design

Branded materials that carry your identity.

Every brand leaves an impression, even on paper — Once your brand is defined, I help apply it to the materials you need to run your business. Whether it's business cards for client meetings or signage for your storefront, I design professional and print-ready assets that align with your overall identity.

  • Business card design (print-ready)

  • Letterhead & invoice template

  • Email signature design

  • Signage concepts (window vinyls, vehicle graphics, shopfronts)

business cards overlaping front and back for made by dale
Abstract Shapes
Get an estimate for your upcoming project!

OUR BRANDING & LOGO DESIGN WORK

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