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Made By Dale

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Exose At Home

Exose is a Manchester-based professional chef specialising in French, Italian, Asian, and English cuisine. Starting his career at the James Martin Restaurant, he went on to compete in The Bake Off: The Professionals and reach the finals of MasterChef: The Professionals 2019. With expertise in both savoury and pastry, he founded his own cake company and now runs Exose at Home, offering bespoke private dining experiences.

MENU DESIGNS

Menu Design

 

Exose required a series of digital menus to be designed for each of his dining experiences, covering canapés, starters, mains, desserts, sandwiches, snacks, and more. In total, 17 menus were created, each crafted to be clean, elegant, and reflective of the fine dining experience. The menus were designed to work cohesively as a collection while maintaining the flexibility to stand alone. Once completed, all menus were saved in PDF format and seamlessly integrated into his website for guests to view online.

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  • Designed 17 digital menus

  • Created a consistent fine dining style

  • Flexible layouts for individual or grouped use

  • Exported menus in web-ready PDF format

  • Uploaded and integrated menus on the website

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PROMOTIONAL VIDEOGRAPHY

Promotional Videography

 

Exose also required a promotional video for the homepage of his website. The goal was to capture attention instantly while showcasing his personality, creativity, and the vibrant flavours and colours of his dishes. To enhance the user experience, the video was designed to loop seamlessly, creating a continuous flow without any noticeable start or stop.

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  • Developed a homepage promotional video concept

  • Highlighted brand personality, flavour, and visual appeal

  • Designed for seamless looping to ensure uninterrupted playback

  • Optimised video for web integration

Promotional Videography

 

To achieve this, we explored a variety of cinematic shots, focusing on smooth and engaging b-roll. We used a gimbal for stabilisation and a rented Sony FX3 camera capable of shooting in 4K. The approach was kept natural, encouraging Exose to cook as usual while we captured authentic behind-the-scenes moments. This gave the video a sense of narrative, following the journey from raw ingredients through to finished plates. Once the cooking was complete, we refined the shoot with targeted close-ups and additional creative angles to enhance the final edit.

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  • Experimented with creative b-roll shots

  • Filmed using a Sony FX3 (4K) with gimbal stabilisation

  • Captured authentic, natural cooking footage

  • Directed a narrative from preparation to plating

  • Recorded additional close-ups and detail shots for refinement

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WEB DESIGN & DEVELOPMENT

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Web Design & Development

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While Exose was filming with the BBC on MasterChef: The Professionals, I offered my services and proposed a website that could launch as his time on the show came to an end. The aim was to capture the momentum of his MasterChef journey and give him a platform to showcase his talent.

The website included a section dedicated to his progress on the show — highlighting the tasks, challenges, and dishes that defined his experience. Alongside this, Exose wanted to promote his private dining business, Exose at Home. The site was designed to reflect his personality, achievements, and ambitions, while also acting as a professional showcase of his years of hard work.

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  • Designed and developed a personal website

  • Featured a section highlighting his MasterChef journey

  • Integrated Exose at Home private dining service

  • Showcased personality, achievements, and career highlights

  • Incorporated visual content including dishes and media appearances

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