Architectural Coating Solutions
Architectural Coating Solutions (ACS) are the UK’s leading on-site paint spraying and refurbishment company. There team of qualified professionals work nationwide carrying out work to the highest standards, with minimal disruption to operations. Helping customers protect and re-brand their facilities through professional, innovative, cost-effective paint spraying solutions.
LOGO DESIGN
Logo Design
ACS approached me with concerns about the visual balance and professionalism of his brand. His existing logo combined a geometric icon with a typeface that felt too sharp and disconnected. Additionally, the colour palette lacked consistency and wasn’t delivering the right tone for his audience.
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Brand Identity Refinement
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Logo Adjustments
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Colour Palette Development
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Typography Selection
TYPOGRAPHY
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Typography
The original typeface competed with the brand’s circular icon, creating visual tension. I recommended switching to Maven Pro — a rounded sans-serif that feels modern, approachable, and easy to read. Its softer shapes complement the logo’s geometry, bringing the brand into better visual harmony.
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Brand typography audit
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Typeface selection and testing
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Implementation across brand assets
COLOUR PALETTE
Colour Palette
Using colour harmony tools, we reworked the existing palette — softening certain tones and introducing a fresh accent colour to add depth and flexibility. The update ensures colours remain consistent and vibrant across both digital and print platforms, while aligning with a more professional and polished brand image. This refined palette not only enhances visual appeal but also creates stronger brand recognition.
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Brand colour audit
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Palette refinement and harmony testing
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New accent colour selection
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Digital and print colour profiling
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BUSINESS CARDS
Business Cards
For this project, I took a simplistic, uncluttered approach, ensuring the layout felt clean while making the key information bold and easy to read. The result was a professional, high-impact card that’s memorable without being over designed — perfectly reflecting the client’s brand personality.
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Minimalist layout design
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Bold typography for key details
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Print-ready file preparation
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Visual balance and spacing refinement
52 PAGE BOOKLET DESIGN
Booklet Design - (52 Pages)
ACS approached me to design a premium company booklet that showcased their services, brand values, and qualifications in a polished, engaging format. The aim was to create a refined asset for high-end clients that balanced visual sophistication with clear, well-structured information on their expertise, track record, and unique value proposition.
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Brand-Led Layout & Visual Structure
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Content Organisation & Image Preparation
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Typography & Colour Palette Refinement
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Print & Digital Presentation Formats
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High-Resolution Image Sourcing & Editing
Booklet Design - (52 Pages)
The booklet was created to function seamlessly in both print and digital formats, making it ideal for client meetings, trade events, and virtual presentations. It was designed to convey ACS’s professionalism, credibility, and expertise, reinforcing their position as a trusted industry leader. By blending strong branding with a refined design, it serves as both a powerful sales tool and a clear brand statement, building client confidence and strengthening ongoing relationships.
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Consistent Iconography & Graphic Elements
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Proofing & Quality Control Before Production
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Optimisation for Email & Online Viewing
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Flyer Variation for Scaled Distribution
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Print Management & Supplier Liaison
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Adaptations for Future Campaign Updates
A5 FLYER DESIGN
A5 Flyer Design
Alongside the full company booklet, we created a cost-effective flyer alternative to give ACS more flexibility in their marketing. This concise format allows them to tailor communication based on audience and budget, while maintaining strong brand consistency and clear messaging. The flyer effectively conveys ACS’s professionalism and key services, making it ideal for quick handouts, targeted mail campaigns, and a variety of marketing channels to support their branding and sales goals.
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Flyer design aligned with existing brand guidelines
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Condensed content tailored for quick readability
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Optimised layout for both print and digital distribution
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Adaptable format for varied audience targeting
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Preparation of print-ready files and digital versions
